MUSE Silver

2024

Walmart Holiday 2023

Entrant Company

Allstate Protection Plans/SquareTrade

Category

Advertising - Online Ad (Campaign)

Client's Name

Walmart

Country / Region

United States

For the 2023 holiday shopping season, Allstate partnered with Walmart to create an interactive campaign for Walmart Protection Plans by Allstate. The campaign showcased holiday scenes where shoppers could imagine the chaos/mayhem right around the corner, as well as scenes where the damage was already done. All images, shot exclusively for this campaign, feature a festive atmosphere and a message that holiday fun can be protected with a protection plan.

MUSE Creative Awards Winner - Walmart Holiday 2023 1

MUSE Creative Awards Winner - Walmart Holiday 2023 2

MUSE Creative Awards Winner - Walmart Holiday 2023 3

MUSE Creative Awards Winner - Walmart Holiday 2023 4

MUSE Creative Awards Winner - Walmart Holiday 2023 5

Credits

Sr. Manager, Associate Creative Director, Allstate Protection Plans

Sarah Minnerly

Senior Digital Designer, Allstate Protection Plans

Christina Chinn

VP Marketing & Communications/Creative Director, Allstate Protection Plans

Jason Siciliano

Lead Copywriter, Allstate Protection Plans

Gabriella Buonassisi

Photographer

Rennie Solis

Digital Tech

Alex Silva

Photo Assistant

Matt Mimiaga

Photo Assistant

Matt Szymonkowski

Producer

Daniel Dobers

Production Coordinator

Blair Mardian

Production Assistant

Curtis Garlick

Production Assistant

Yinka Adeboyejo

Wardrobe Stylist, Aubri Balk Inc

Deb Dap

Wardrobe Assistant

Amy Streckfus

Prop Stylist, Cosmic

Beth Protass

Prop Assistant

Riley Bamesberger

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