MUSE Silver

2024

Walmart Holiday 2023

Entrant Company

Allstate Protection Plans/SquareTrade

Category

Advertising - Online Ad (Campaign)

Client's Name

Walmart

Country / Region

United States

For the 2023 holiday shopping season, Allstate partnered with Walmart to create an interactive campaign for Walmart Protection Plans by Allstate. The campaign showcased holiday scenes where shoppers could imagine the chaos/mayhem right around the corner, as well as scenes where the damage was already done. All images, shot exclusively for this campaign, feature a festive atmosphere and a message that holiday fun can be protected with a protection plan.

Credits

Sr. Manager, Associate Creative Director, Allstate Protection Plans
Sarah Minnerly
Senior Digital Designer, Allstate Protection Plans
Christina Chinn
VP Marketing & Communications/Creative Director, Allstate Protection Plans
Jason Siciliano
Lead Copywriter, Allstate Protection Plans
Gabriella Buonassisi
Photographer
Rennie Solis
Digital Tech
Alex Silva
Photo Assistant
Matt Mimiaga
Photo Assistant
Matt Szymonkowski
Producer
Daniel Dobers
Production Coordinator
Blair Mardian
Production Assistant
Curtis Garlick
Production Assistant
Yinka Adeboyejo
Wardrobe Stylist, Aubri Balk Inc
Deb Dap
Wardrobe Assistant
Amy Streckfus
Prop Stylist, Cosmic
Beth Protass
Prop Assistant
Riley Bamesberger
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