2024
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Client's Name
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Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.
Credits
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Digital Kitchen
Category
Video - Show Opening Segment
Country / Region
United States
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Matrix MKTG
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Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
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Madwell
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Branded Content - Entertainment
Country / Region
United States
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Xero
Category
Integrated Marketing - Political
Country / Region
United Kingdom