MUSE Gold

2024

The Magic Ship of The Orient

Entrant Company

College of Fashion and Design,Donghua University

Category

Video - Animation

Client's Name

The World Design Capital Conference

Country / Region

China

Fashion From The Orient was a grand fashion show of 30 minutes, which took place during the World Design Capital Conference in 2023 and involved about 100ea cast members on site.This work showcased a bold reconstruction of a metaverse style performance scene,incorporating elements of Eastern traditional culture. The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The oriental fantasy-colored backdrop utilized naked eye 3D and AIGC technology, and was displayed on a massive U-shaped screen (8000CMx700CM) and a top array screen (1150CMx1150CM).The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models. These animations connected with the inspiration elements of clothing design, integrating virtual and real to create a thematic stage beauty setting.This work brought a digital art fashion feast to both online and offline audiences through on-site stunning audio-visual experiences and global live broadcasts. Its aim was to inspire people's fashion imagination that could travel through time and space in the era of digital intelligence.

Credits

Director, Art Director
Liang Wu
Executive Director
Qinying Yuan
Editing
Xiangneng Gao
AIGC
Shengyu Meng
AIGC
Jie Fu
Fashion planning
Jingjie Luo
3D Modeling
Xiaohan Zhang
3D Modeling
Long Qian
3D Modeling
Yaxuan Huang
3D Modeling
Xinni Xu
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