2024
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Fashion From The Orient was a grand fashion show of 30 minutes, which took place during the World Design Capital Conference in 2023 and involved about 100ea cast members on site.This work showcased a bold reconstruction of a metaverse style performance scene,incorporating elements of Eastern traditional culture. The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The oriental fantasy-colored backdrop utilized naked eye 3D and AIGC technology, and was displayed on a massive U-shaped screen (8000CMx700CM) and a top array screen (1150CMx1150CM).The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models. These animations connected with the inspiration elements of clothing design, integrating virtual and real to create a thematic stage beauty setting.This work brought a digital art fashion feast to both online and offline audiences through on-site stunning audio-visual experiences and global live broadcasts. Its aim was to inspire people's fashion imagination that could travel through time and space in the era of digital intelligence.
Credits
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Cronkite Agency
Category
Best Agency Awards - Innovative Agency of the Year
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United States
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Communication University of China
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Student Submission - Student / Other___
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China
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Firmseek
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Website - Law & Legal Services
Country / Region
United States
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Designory
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Social Media - Consumer Campaign
Country / Region
United States