2024
Entrant
Category
Client's Name
Country / Region
About The Entry
Fashion From The Orient was a grand fashion show of 30 minutes, which took place during the World Design Capital Conference in 2023 and involved about 100ea cast members on site.This work showcased a bold reconstruction of a metaverse style performance scene,incorporating elements of Eastern traditional culture. The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The oriental fantasy-colored backdrop utilized naked eye 3D and AIGC technology, and was displayed on a massive U-shaped screen (8000CMx700CM) and a top array screen (1150CMx1150CM).The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models. These animations connected with the inspiration elements of clothing design, integrating virtual and real to create a thematic stage beauty setting.This work brought a digital art fashion feast to both online and offline audiences through on-site stunning audio-visual experiences and global live broadcasts. Its aim was to inspire people's fashion imagination that could travel through time and space in the era of digital intelligence.
Entrant
forceMAJEURE Design
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant
iEN TV
Category
Video - Motivational (NEW)
Country / Region
Saudi Arabia
Entrant
TAIT
Category
Event - Cultural Event
Country / Region
United States
Entrant
Savannah College of Art and Design
Category
Video - Educational
Country / Region
United States