2024
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Category
Client's Name
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Getting into music production can feel overwhelming given the steep learning curve. For far too long, aspiring producers have gone on this journey with limited official pathways, often relying on observation to learn from established producers in the field. So we partnered with UnitedMasters, a music platform that empowers independent artists to take control of their careers, to introduce a gaming aspect to the learning process, and tap into the brain's natural desire for mastery and progression.
Synthax is a dynamic RPG laptop game that leverages the advantages of gaming and UnitedMasters' platform to make learning music production more accessible, particularly for beginners. From the beginning, you'll get to the most important decision point on your Road to Hall of Fame: Choose Your Mentor. Here, players will get to pick from iconic producers and unlock unique abilities, sound packs, and insider secrets. Forge your own path from novice beat maker to legendary Hall of Famer in this immersive learning experience by progressing through missions dedicated to basic rhythm, melody, terminology, theory, application, and more,
Credits
Entrant Company
Xi'an Bipor Brand Cultural Creative Co., Ltd
Category
Corporate Identity - Brand Identity
Country / Region
China
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U'stone(wuhan)brand marketing Co., Ltd./Zhao Fei
Category
Advertising - Banner / Sign
Country / Region
China
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Gravity Global
Category
Branded Content - B2B
Country / Region
United Kingdom
Entrant Company
By Hart
Category
Strategic Program - Interactive Brand Experience
Country / Region
United States