2024
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Monkton’s 2024 Winter LinkedIn campaign, focused on modern aviation, combined long-form content, short-form videos, static images, and interactive documents. We aimed to educate our audience about our core capabilities (focusing on Edge Computing and ensuring data connectivity for warfighters, pilots, and more, while painting a picture of a more modern approach to aviation—an industry where too many service members rely on outdated technology and processes. We used bold, modern visuals and a combination of graphic elements and colorful font pairings to bring our content to life creatively.
We wanted to show users how secure mobility solutions can revolutionize day-to-day operations by streamlining the data sharing process. Edge Computing and secure mobility solutions have the potential to transform the way pilots, maintainers, and the aviation industry conduct missions, which we illustrated by showcasing client success stories alongside expert insights and recommendations for future use cases.
Our blog articles inform readers about how Edge Computing can promote real-time collaboration and interoperability, boost pilot job satisfaction, and improve wartime outcomes in military aviation. From transmitting flight data quickly and securely to coordinating with ground crews, mid-flight decisions can become more precise when pilots are equipped with the right tools, helping to reduce or eliminate costly in-fight mishaps.
Additional content, like video and playbook formats, highlighted opportunities for improving pilot training and education; day-to-day task management; pre-flight, in-flight, and post-flight procedures; and communication and connectivity between crews. Monkton’s expertise in creating secure and compliant Cloud Native mobile solutions leads to superior user experiences that can improve productivity and increase efficiency across the U.S. Air Force and many other federal agencies.
Each piece of content showcased ways the aviation industry can modernize and streamline processes, workflows, and platforms with Edge Computing solutions and creative problem solving. Edge Computing can improve communication, increase security, and streamline workflows for everyone involved in military aviation missions, whether they take place on the ground or in the sky. And the best part is, this can all take place on something that service members are already using daily: their mobile devices.
Credits
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McGuffin Creative Group
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Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)
Country / Region
United States
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By Hart
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Corporate Identity - Logos
Country / Region
United States
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Yawen Yao
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Typography - Poster
Country / Region
China
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Zhejiang Leapmotor Technology Co.,Ltd.
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China