MUSE Platinum

2024

OlliOlli World: Void Riders

Entrant Company

Layer

Category

Video - Games

Client's Name

Private Division

Country / Region

United States

The accolades started piling up for OlliOlli World, so the team over at Roll7 wanted to shred while the wheels were still spinning and drop their first DLC trailer. This new content brought in fresh physics, maps, and new acquaintances to encounter along the journey, all enveloped in an extraterrestrial-inspired package that showcases their distinct art style.

The combination of critical acclaim, press endorsements, and the overall tone of OlliOlli World served as the catalyst for a playful trailer idea. Drawing inspiration from the extravagant Hollywood trailers of the 80s and 90s, the trailer embraced a tongue-in-cheek approach, complete with narration reminiscent of the style of Don Lafontaine.

To kick push things off an animated shadow was introduced, trailing our skater through the initial 20 seconds of risers and hits.This time allowed us to establish the stakes through both voiceover and a tantalizing glimpse of an imposing object overhead. The big reveal came in the form of the mothership, showcasing its tractor beam capabilities, and antigravity magnificence, all while our hero flawlessly executed a "Christ Air." The music surges, a direct selection from the game's eclectic OST, leading up to the iconic line, "coming this summer." The ensuing blend of catchy tricks, motion-tracked environmental commendations, a commanding voiceover delivery, clever scripting, and a punchy chill-hop track left the audience with an exhilarating anticipation.

Credits

CEO/Chief Creative Officer
Brennan Ieyoub
More Platinum Winners
Experiential & Immersive
2024
MUSE Advertising Awards - For the Fans!

Entrant Company

NBCUniversal

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - SaboresTV by Topo Chico

Entrant Company

HAYMAKER

Category

Branded Content - Food & Beverage

Country / Region

United States

Advertising
2024
MUSE Advertising Awards - Mole's World: The Days of Wonder

Entrant Company

Yujie Huang

Category

Advertising - Online Ad (Single)

Country / Region

United States

Video
2024
MUSE Advertising Awards - Provence Through the Viewfinder of Jamie Beck | On Creativit

Entrant Company

Savannah College of Art and Design

Category

Video - Educational

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy