2024
Bacon Bait
Entrant Company
Elevation
Category
Advertising - Advertising / Other___
Client's Name
Farmland
Country / Region
United States
Farmland Foods was a sponsor of Luke Bryan’s 2023 Farm Tour, and Elevation helped celebrate the conclusion of the popular concert series by creating a special gift for the country superstar and his fans.
Knowing that nothing tastes better than Farmland bacon, Elevation created Bacon Bait— a limited edition, hand-crafted bacon lure designed to help anglers attract the attention of big fish (and fellow bacon lovers, too.)
The limited-edition lure was presented to Luke Bryan at the tour, and his fans were given the opportunity to win lures via an Instagram
giveaway that concluded October 10th. More than 45,000 fans engaged with the post and contest in just one week.
Credits
Entrant Company
Neili Lab
Category
Outdoor Advertising - Signage
Country / Region
China
Entrant Company
adHOME Creative Inc.
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Canada
Entrant Company
Crowd
Category
Social Media - Ad Campaign
Country / Region
United Arab Emirates
Entrant Company
Chung Yuan Christian University
Category
Student Submission - Student Architectural Design
Country / Region
Taiwan