2024
Bacon Bait
Entrant Company
Elevation
Category
Advertising - Advertising / Other___
Client's Name
Farmland
Country / Region
United States
Farmland Foods was a sponsor of Luke Bryan’s 2023 Farm Tour, and Elevation helped celebrate the conclusion of the popular concert series by creating a special gift for the country superstar and his fans.
Knowing that nothing tastes better than Farmland bacon, Elevation created Bacon Bait— a limited edition, hand-crafted bacon lure designed to help anglers attract the attention of big fish (and fellow bacon lovers, too.)
The limited-edition lure was presented to Luke Bryan at the tour, and his fans were given the opportunity to win lures via an Instagram
giveaway that concluded October 10th. More than 45,000 fans engaged with the post and contest in just one week.
Credits
Entrant Company
Qingyu Huang
Category
Branded Content - Cause / Awareness (NEW)
Country / Region
United States
Entrant Company
Siberian Design Centre
Category
Corporate Identity - Brand Identity
Country / Region
Russia
Entrant Company
Lan-Yung-Chi Lantern Art House
Category
Event - Cultural Event
Country / Region
Taiwan
Entrant Company
Taoyuan City Government Department of Cultural Affairs
Category
Event - Cultural Event
Country / Region
Taiwan