Bacon Bait

Farmland Foods was a sponsor of Luke Bryan’s 2023 Farm Tour, and Elevation helped celebrate the conclusion of the popular concert series by creating a special gift for the country superstar and his fans.

Knowing that nothing tastes better than Farmland bacon, Elevation created Bacon Bait—a limited edition, hand-crafted bacon lure designed to help anglers attract the attention of big fish (and fellow bacon lovers, too.)

The limited-edition lure was presented to Luke Bryan at the tour, and his fans were given the opportunity to win lures via an Instagram giveaway. More than 45,000 fans engaged with the post and contest in just one week.