MUSE Gold

2024

Bacon Bait

Entrant Company

Elevation

Category

Marketing & Promotional - Specialty Item

Client's Name

Farmland

Country / Region

United States

Farmland Foods was a sponsor of Luke Bryan’s 2023 Farm Tour, and Elevation helped celebrate the conclusion of the popular concert series by creating a special gift for the country superstar and his fans.

Knowing that nothing tastes better than Farmland bacon, Elevation created Bacon Bait—a limited edition, hand-crafted bacon lure designed to help anglers attract the attention of big fish (and fellow bacon lovers, too.)

The limited-edition lure was presented to Luke Bryan at the tour, and his fans were given the opportunity to win lures via an Instagram giveaway. More than 45,000 fans engaged with the post and contest in just one week.

Credits

Executive Creative Director
Aaron Dotson
Creative Director
C.J. Hawn
Copywriter
Brian Burton
Designers
Puck Byrne, Bryce Praught & Kim Peters
Senior Studio Artist
Daniel Uhorchuk
Illustrator
Matt Klimas
Project Manager
Kristin Youngblood
Account Manager
Logan Graham
Account Director
Kim Moore
Account Planner
Carol Williams
Printer
Worth Higginsq
Lure Design & Production
River City Swimbaits
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