2024
Bacon Bait
Entrant Company
Elevation
Category
Marketing & Promotional - Specialty Item
Client's Name
Farmland
Country / Region
United States
Farmland Foods was a sponsor of Luke Bryan’s 2023 Farm Tour, and Elevation helped celebrate the conclusion of the popular concert series by creating a special gift for the country superstar and his fans.
Knowing that nothing tastes better than Farmland bacon, Elevation created Bacon Bait—a limited edition, hand-crafted bacon lure designed to help anglers attract the attention of big fish (and fellow bacon lovers, too.)
The limited-edition lure was presented to Luke Bryan at the tour, and his fans were given the opportunity to win lures via an Instagram giveaway. More than 45,000 fans engaged with the post and contest in just one week.
Credits
Entrant Company
Gravity Global
Category
Social Media - B2B
Country / Region
United Kingdom
Entrant Company
Maryland State Ad Agency
Category
Branded Content - Cause / Awareness (NEW)
Country / Region
United States
Entrant Company
Most Likely To
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Partner.Co
Category
Event - Conference / Convention
Country / Region
United States