2024
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Client's Name
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Making love for the hard-of-hearing or deaf can be challenging, from noise control issues to communication barriers. That's why Lelo, a brand committed to sexual well-being without shame, is changing the game.
The 'Sound of Pleasure' is a sex toy that redefines communication in bed. With custom vibration patterns controlled through an app, it empowers the deaf to explore new ways of connection. These patterns transmit information and instructions, revolutionizing the intimate experience.
Credits
Entrant Company
AARP Brand Creative Services
Category
Social Media - Event / Live Event
Country / Region
United States
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DEFINITION 6, now rebranded as Bridgenext
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Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
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Linghui Ding
Category
Student Submission - Student Product Design
Country / Region
United States
Entrant Company
Capital Rx
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States