MUSE Silver

2024

MI Holographic

Entrant Company

Mountain View Group, Ltd.

Category

Video - Event

Client's Name

GE HealthCare

Country / Region

United States

Mountain View was charged with creating an eye-catching signature entry point to GE HealthCare’s exhibit booth at its largest trade show, RSNA. The project was built as a series of connected holographic screens that seamlessly integrate with the featured products installed in the booth. This video depicts both the animated input sources of the narrative video intercut with scenes from the actual trade show floor to demonstrate how the holographic screens reveal the activity of the booth.

Credits

Executive Producer, Producer/Mountain View Group
Thom Gonyeau
Creative Director, Editor/Mountain View Group
Tom Gliserman
Copywriter/Thalia Ink
Tommy Kaye
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