PGA TOUR Mobile App

As golf's popularity continues to expand, the world's largest and most vibrant professional golf association, PGA TOUR, is reinventing fandom. This year, the TOUR – in partnership with Work & Co – began the rollout of new digital tools for fans, starting with two native apps for iOS and Android. These were shaped by hundreds of interviews with fans and players, and underpin PGA TOUR’s goal of launching a brand new suite of enhanced, personalized, and purposeful digital touchpoints.
The new apps allow fans to immerse themselves in updates that contribute to a far more intuitive fan experience, and align with the TOUR’s goal of launching digital experiences that match the current upswell in interest and cultural relevance of gold right now. Work & Co led product and content strategy, design, writing, iOS and Android development, and quality assurance for the apps.
Key features of the new app experiences include:
Leaderboard: real-time shots, tee times, and FedEx Cup Standings
Play-by-Play: see more strokes, round-by-round stats, and highlights
Players: get to know players and dive deep into their performance
Watch & Listen: view coverage times highlights, interviews and more
Said Eric Hanson, VP of Product Development at PGA TOUR: “This is not just a redesign. It is a fresh start. Our goal is to bring fans closer to our players, tournaments, and the courses we play through with an immersive experience that is powered by rich visuals, deep data, and enhanced storytelling.”