ERGO UP

The project ERGO UP arises with the challenge of incorporating a disruptive experience into a bar soap, providing to the male consumers a synesthetic and unique moment during its use. We explore the combination of three senses: smell, touch and vision. This crossing resulted in a sculptural form that fits in the user's hand, going from plural to unification. MÉNER is a cosmetic brand, developed for modern men that are looking for results and innovation. The bar soar design opened up the innovation of the brand, proposing a product that is ergonomic and remained standing. Natural elements inspired these designs such as carambola fruit and stones. This elementary purpose fits with MÉNER goals: to promote wellness to consumers while them explore the real world. It is art!