MUSE Silver

2024

Illinois Tobacco Quitline MLMQ: What Finally Worked

Entrant

Rescue Agency

Category

Social Media - Public Health

Client's Name

Illinois Tobacco Quitline

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Illinois Tobacco Quitline MLMQ: What Finally Worked by Rescue Agency (Image 1)

MUSE Creative Awards Winner – Illinois Tobacco Quitline MLMQ: What Finally Worked by Rescue Agency (Image 2)

MUSE Creative Awards Winner – Illinois Tobacco Quitline MLMQ: What Finally Worked by Rescue Agency (Image 3)

About The Entry

Teens struggling to quit vaping feel frustrated, embarrassed, and lose confidence. They become stuck in a cycle that they want to end and need a new way to approach their quit. In this innovative campaign, we show teens how My Life, My Quit has the quit tools they need to embark on their quit journey with confidence.

Featured Media

View YouTube Video

Credits

Executive Creative Director, Rescue

Jeff Jordan

Creative Director, Rescue

Rob Bibelhauser

Copywriter, Rescue

Rob Bibelhauser

Copywriter, Rescue

Ramsina Odisho

Art Director, Rescue

Richard Vaughan

Production Design, Rescue

Karen Simmons

Copy Editor, Rescue

Farah Kauffman

Post Production Supervisor, Rescue

Kevin Trout

Senior Motion Designer, Rescue

Sean Hunsche

Production Director, Rescue

Javier Fernandez

Director of Photography

Spencer Combs

Producer, Rescue

Gini Ziegler

Casting, Rescue

Emily Villedieu

Production Coordinator, Rescue

Oscar Ceja

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