MUSE Silver

2024

Illinois Tobacco Quitline MLMQ: What Finally Worked

Entrant Company

Rescue Agency

Category

Social Media - Public Health

Client's Name

Illinois Tobacco Quitline

Country / Region

United States

Teens struggling to quit vaping feel frustrated, embarrassed, and lose confidence. They become stuck in a cycle that they want to end and need a new way to approach their quit. In this innovative campaign, we show teens how My Life, My Quit has the quit tools they need to embark on their quit journey with confidence.

MUSE Creative Awards Winner - Illinois Tobacco Quitline MLMQ: What Finally Worked 1
MUSE Creative Awards Winner - Illinois Tobacco Quitline MLMQ: What Finally Worked 2
MUSE Creative Awards Winner - Illinois Tobacco Quitline MLMQ: What Finally Worked 3
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Credits

Executive Creative Director, Rescue
Jeff Jordan
Creative Director, Rescue
Rob Bibelhauser
Copywriter, Rescue
Rob Bibelhauser
Copywriter, Rescue
Ramsina Odisho
Art Director, Rescue
Richard Vaughan
Production Design, Rescue
Karen Simmons
Copy Editor, Rescue
Farah Kauffman
Post Production Supervisor, Rescue
Kevin Trout
Senior Motion Designer, Rescue
Sean Hunsche
Production Director, Rescue
Javier Fernandez
Director of Photography
Spencer Combs
Producer, Rescue
Gini Ziegler
Casting, Rescue
Emily Villedieu
Production Coordinator, Rescue
Oscar Ceja
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