MUSE Silver

2024

Illinois Tobacco Quitline: What Finally Worked

Entrant Company

Rescue Agency

Category

Social Media - Public Health

Client's Name

Illinois Tobacco Quitline

Country / Region

United States

Teens struggling to quit vaping feel frustrated, embarrassed, and lose confidence. They become stuck in a cycle that they want to end and need a new way to approach their quit. In this innovative campaign, we show teens how My Life, My Quit has the quit tools they need to embark on their quit journey with confidence.

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