MUSE Platinum

2024

Behind the Haze: Toxicland

Entrant Company

Rescue Agency

Category

Video - Public Service & Activism

Client's Name

Country / Region

United States

"Toxicland" is designed to increase knowledge about the risks of vaping to correct misperceptions. The video delivers scientific facts about vaping that are relevant and motivating to teens to increase perceived risks, with messages that are culturally relevant to reduce social appeal. The message: No matter what you are vaping, vapes still have risks.

MUSE Creative Awards Winner - Behind the Haze: Toxicland 1

MUSE Creative Awards Winner - Behind the Haze: Toxicland 2

MUSE Creative Awards Winner - Behind the Haze: Toxicland 3

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Credits

Executive Creative Director, Rescue

Jeff Jordan

Sr. Creative Director, Rescue

Rachel Starkey

Creative Director, Rescue

Jenna Marx

Copywriter, Rescue

Saul Diaz

Senior Art Director, Rescue

Richard Vaughan

Illustrator, Rescue

Sonny Huynh

Senior Motion Designer and Video Editor, Rescue

Sean Hunsche

Production Director, Rescue

Javier Fernandez

Production Coordinator, Rescue

William Agundez

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