2024
Behind the Haze: Toxicland
Entrant Company
Rescue Agency
Category
Video - Public Service & Activism
Client's Name
Country / Region
United States
"Toxicland" is designed to increase knowledge about the risks of vaping to correct misperceptions. The video delivers scientific facts about vaping that are relevant and motivating to teens to increase perceived risks, with messages that are culturally relevant to reduce social appeal. The message: No matter what you are vaping, vapes still have risks.
Credits
Entrant Company
Ivanti
Category
Branded Content - Influencer Marketing
Country / Region
United States
Entrant Company
NBCUniversal
Category
Social Media - Entertainment
Country / Region
United States
Entrant Company
BI WORLDWIDE
Category
Event - Corporate Event
Country / Region
United States
Entrant Company
Joyce Jiao
Category
Video - Animation
Country / Region
United States