MUSE Platinum

2024

Behind the Haze: Toxicland

Entrant Company

Rescue Agency

Category

Video - Public Service & Activism

Client's Name

Country / Region

United States

"Toxicland" is designed to increase knowledge about the risks of vaping to correct misperceptions. The video delivers scientific facts about vaping that are relevant and motivating to teens to increase perceived risks, with messages that are culturally relevant to reduce social appeal. The message: No matter what you are vaping, vapes still have risks.

MUSE Creative Awards Winner - Behind the Haze: Toxicland 1
MUSE Creative Awards Winner - Behind the Haze: Toxicland 2
MUSE Creative Awards Winner - Behind the Haze: Toxicland 3
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Credits

Executive Creative Director, Rescue
Jeff Jordan
Sr. Creative Director, Rescue
Rachel Starkey
Creative Director, Rescue
Jenna Marx
Copywriter, Rescue
Saul Diaz
Senior Art Director, Rescue
Richard Vaughan
Illustrator, Rescue
Sonny Huynh
Senior Motion Designer and Video Editor, Rescue
Sean Hunsche
Production Director, Rescue
Javier Fernandez
Production Coordinator, Rescue
William Agundez
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