2024
Behind the Haze: Toxicland
Entrant Company
Rescue Agency
Category
Video - Public Service & Activism
Client's Name
Country / Region
United States
"Toxicland" is designed to increase knowledge about the risks of vaping to correct misperceptions. The video delivers scientific facts about vaping that are relevant and motivating to teens to increase perceived risks, with messages that are culturally relevant to reduce social appeal. The message: No matter what you are vaping, vapes still have risks.
Credits
Entrant Company
Gravity Global
Category
Video - Business to Business
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Video - Transportation
Country / Region
United Kingdom
Entrant Company
M Booth
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Marketing & Promotional - Promotional
Country / Region
Hong Kong SAR