2024
Behind the Haze: Toxicland
Entrant Company
Rescue Agency
Category
Video - Public Service & Activism
Client's Name
Country / Region
United States
"Toxicland" is designed to increase knowledge about the risks of vaping to correct misperceptions. The video delivers scientific facts about vaping that are relevant and motivating to teens to increase perceived risks, with messages that are culturally relevant to reduce social appeal. The message: No matter what you are vaping, vapes still have risks.
Credits
Entrant Company
Sparks
Category
Best Agency Awards - Innovative Agency of the Year
Country / Region
United States
Entrant Company
City of Miami Beach Marketing and Communications
Category
Video - Viral
Country / Region
United States
Entrant Company
TAIT
Category
Event - Live Show
Country / Region
United States
Entrant Company
Beijing Wuyao Cultural and Creative Co. Ltd.
Category
Marketing & Promotional - Illustration
Country / Region
China