2024
Behind the Haze: Toxicland
Entrant Company
Rescue Agency
Category
Video - Public Service & Activism
Client's Name
Country / Region
United States
"Toxicland" is designed to increase knowledge about the risks of vaping to correct misperceptions. The video delivers scientific facts about vaping that are relevant and motivating to teens to increase perceived risks, with messages that are culturally relevant to reduce social appeal. The message: No matter what you are vaping, vapes still have risks.
Credits
Entrant Company
GEM Integrated Marketing Co., Ltd.
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Taiwan
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Marketing & Promotional - Character Design
Country / Region
United States
Entrant Company
Sparks
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
United States
Entrant Company
Whizz Film
Category
Video - Animation
Country / Region
Saudi Arabia