MUSE Gold

2024

#ConsiderItDone with Pence Media Group

Entrant Company

Pence Media Group

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Client's Name

Country / Region

United States

Pence Media Group is a full-service public relations, media + marketing consultancy working with startups to Fortune 500s. PMG helps brands affirm their brand identity, craft key messages and deliver them to targeted audiences. Our core strengths are branding, PR, strategic communications and grassroots marketing. With a small but mighty team of 10, in 2023 PMG juggled 20+ clients each month and served 60+ clients throughout the year. Our 2023 highlights:

-Supported the 96th National FFA Convention & Expo, through marketing, PR, social media, influencer management and crisis communications resulting in a 265% net audience growth, 22% engagement increase, 30% social media impressions increase, and 3,000+ articles and clips earning more than $6.25 million in AVE with a potential audience reach of 598 million.
-Built a newsroom and studio at Lucas Oil Stadium for the inaugural FFA Live! Inside Convention Show. Hosted by PMG’s Nicole Pence Becker, she held 8 in-studio interviews while 6 student-reporters covered the convention floor. This generated 41 broadcast-style stories to use across the three 1-hour shows, recapping each day of convention. The online show engaged, educated, and entertained the nearly 1 million FFA members and their advisors, families, and supporters.
-Pluie was featured on ABC’s “Shark Tank” featuring PMG messaging, photo and video. Year-to-date national, local and trade PR efforts totaled $4.5 million in AVE.
-Created and activated several client brands including Fit Flex Fly, Ease Color and Style, and Litho Press as well as a 4 dealership brand install for Chariot Automotive Group.
-Made a splash for Carmel Swim Academy with a brand refresh, production shoot and grand opening event, resulting in more than $62,000 in PR AVE and an Influencer Campaign that reached 500,000+ follower accounts.
-Provided pro bono PR, marketing + branding services to eight organizations including Women for Riley, Tyler Trent Foundation, Grit & Grace Nation, Make-A-Wish, and Wine, Women & Shoes.
-Invested in our own professional photo and video equipment to increase in-house services and provide our clients with more high-quality content.
-Proudly welcomed two new team members to better serve our growing client roster.

#ConsiderItDone with PMG!

Credits

Owner + Operator / Pence Media Group
Nicole Pence Becker
Director of Public Relations / Pence Media Group
Anna Carrera
Senior PR + Marketing Strategist / Pence Media Group
Sarah Cox Dedrick
Strategic Account Manager / Pence Media Group
Emily Sullivan
Strategic Account Coordinator / Pence Media Group
Lexie Manor
Lisa Wallace, PR + Marketing Strategist / Pence Media Group
Lisa Wallace
Communications Strategist / Pence Media Group
Andrea Kleymeyer
Grassroots Strategist / Pence Media Group
Jennifer Bostrom
Marketing + Events Strategist / Pence Media Group
Melissa Mattingly
Public Relations Strategist / Pence Media Group
Katie Kiel
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