96th Annual National FFA Convention + Expo

Pence Media Group was proud to support the 96th National FFA Convention + Expo. One of Indianapolis' largest annual conventions with 70,000+ attendees, National FFA is focused on growing the next generation of leaders in agriculture. Convention week allows FFA members to explore the various pathways for their future, learn new things, and engage with people from across the nation.
PMG supported National FFA with public relations, social media management, media production + hosting, newsroom + intern management, influencer marketing + management, crisis communications planning + support, and workshop training + presentations.
New in 2023, PMG produced the inaugural FFA Live! Inside Convention Show by building a working newsroom & studio set from the ground up in Lucas Oil Stadium. Promoted on FFA online platforms, PMG’s own Nicole Pence Becker served as host, conducting 8 in-studio interviews, while 6 student-reporters took viewers to the convention floor, generating story ideas & conducting interviews in order to create 41 broadcast-style news stories. The end result was three 1-hour shows recapping each day of convention, providing a way for the nearly 1 million FFA members, advisors, families & supporters, to be engaged, educated & entertained.
Our hard PR, influencer, and social media work paid off resulting in a net audience growth of 265%, engagement increase of 22%, impression increase of 30% across social media platforms, video views up 201%, and a combined 3,000+ articles and clips earning more than $6.25 million in AVE and a potential audience reach of 598 million.
PMG was incredibly proud to have helped the National FFA execute this event and we were honored to receive this testimonial from National FFA President + CMO, Molly Ball: “PMG’s exceptional work for the National FFA exceeded all expectations. Their strategic and thoughtful approach to marketing, PR, crisis communications, & brand management showcased unparalleled dedication to the mission of our organization. They seamlessly navigated large projects such as FFA LIVE! without hesitation, elevating our organization’s visibility. PMG’s impact on National FFA’s success at telling the story is undeniable, making them an invaluable partner in our mission delivery.”
#ConsiderItDone with PMG!