Valley of Cambra, with great delight.

Valley of Cambra is a Portuguese industrial city. It is located among the large and incredible Portuguese Mountains, one of which is Serra da Freita, one of the most incredible Portuguese natural territories. Being a city with a strong tourist offer, focusing on nature tourism, but also on gastronomic, religious and cultural tourism, the Municipality of Valley of Cambra defined a tourist communication strategy focusing on a new brand and film, developed and created by Lobby Films and Advertising.
Valley of Cambra, with great delight.
The film presents itself as very disruptive, but creatively young, fresh, with a lot of humor and some irony, with the goal of a quick and powerful buzz on social networks and in the territory itself. Taking into account the brand's signature, “Valley of Cambra, with great delight.”, the narrative path is built through antithesis and reverse psychology, with the main character, a well-known Portuguese character, who represents everything but delight and good taste.