Honda Stage

Since 2013, Honda has recognized that they needed to look to something beyond the popularity and demand of their cars to stay engaged with younger, first-time buyers. Therefore, Honda needed to find a compelling way to maintain a meaningful connection with this key segment.
So, Honda Stage was born! Since its inception, Honda Stage has maintained a commitment to artists while tapping into the target’s voracious appetite for cultural authenticity and snackable, engaging content. The brand’s commitment to music gave it a platform, credibility and -most of all- permission to curate the best new music from a diverse cross-section of emerging and breakout artists: a roster designed to satisfy the tastes of even the most discerning GenZ and Millennial music lovers.
This year, the program is once again on track to exceed viewership goals, with several artists scheduled to launch in the remaining months. We are pacing to surpass our view goal by 150%!