Upamanyu Mukherjee 7:55 Official Music Video

This is the official music video of Upamanyu Mukherjee's song, '7:55', from the album 'Negotiating Oxytocin'. The artist had a simple brief for the video: The focus should be on conveying the meaning of the lyrics without the typical song and dance with the artist. The song is about mental health, about being in a place in life when you are at your saddest and the thought of being at the edge where the sadness can become overwhelming. The lyrics are about the artist's experience with those emotions, but also how he managed to get over it.
Given the brief, I decided to take a conceptual creative approach, scripting a storyboard around the theme of a despondent world, shooting real-life videos and then animating those with the help of an AI-enabled app. The entire music video has been created in Adobe Premier Pro with footage shot on iPhone 14 Pro. The animations and animated video clips were created with ToonCamera app by CodeOrgana.