2024

Yunshi Coffee (陨石咖啡)

Entrant Company

ATOM63

Category

Corporate Identity - Logos

Client's Name

Country / Region

United States

Yunshi Coffee (陨石咖啡), a quaint café in Suzhou, China, introduces a visual identity that encapsulates its core as a unique, community-centric spot. The name, meaning "meteorite," signifies the exceptional and memorable experiences it aims to offer. The use of Chinese characters in the logo celebrates the local culture of Suzhou, and the bright orange color symbolizes a blend of warmth, creativity, and community. This branding strategy positions Yunshi Coffee as a vibrant hub for social interaction, underpinned by a deep appreciation for tradition and the simple pleasure of a well-crafted cup of coffee.