2024
Entrant Company
Category
Client's Name
Country / Region
When the under-30 crowd hears “Dairy Queen,” they tend to think of ice-cream products only; especially the iconic Blizzard® treat. Because DQ® treats pair so perfectly with spicy food, the introduction of new Spicy Chicken Strips was the perfect opportunity to re-introduce the brand to our younger Texas audience.
We produced a share-worthy, “Sweet & Spicy” themed PR box and sent it to approximately 50 social influencers across the state. The campaign earned unpaid, quality brand and product mentions from 50% of our distribution list, with upwards of 3MM follower reach. Influencer content surrounding the merch and Spicy Chicken Strips earned hundreds of positive comments expressing surprise and delight over the initiative and big love for the DQ brand.
Credits
Entrant Company
Shaping The Future | STF
Category
Corporate Identity - Brand Identity
Country / Region
Saudi Arabia
Entrant Company
Zbra Studios
Category
Website - Live / Virtual Events (NEW)
Country / Region
United States
Entrant Company
ArtVersion
Category
Website - Art & Design
Country / Region
United States
Entrant Company
Inspire Agency
Category
Video - Nonprofit
Country / Region
United States