MUSE Gold

2024

TEXAS DQ® SPICY CHICKEN STRIP INFLUENCER BOX

Entrant Company

The LOOMIS Agency

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Client's Name

Texas Dairy Queen

Country / Region

United States

When the under-30 crowd hears “Dairy Queen,” they tend to think of ice-cream products only; especially the iconic Blizzard® treat. Because DQ® treats pair so perfectly with spicy food, the introduction of new Spicy Chicken Strips was the perfect opportunity to re-introduce the brand to our younger Texas audience.

We produced a share-worthy, “Sweet & Spicy” themed PR box and sent it to approximately 50 social influencers across the state. The campaign earned unpaid, quality brand and product mentions from 50% of our distribution list, with upwards of 3MM follower reach. Influencer content surrounding the merch and Spicy Chicken Strips earned hundreds of positive comments expressing surprise and delight over the initiative and big love for the DQ brand.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Jim Green
Art Director/The LOOMIS Agency
Meghan Jones
Creative Director/The LOOMIS Agency
Cecily Worthy
Group Account Director/The LOOMIS Agency
Chelsea Ratliff
Account Director/The LOOMIS Agency
Jenna Oliver
Account Executive/The LOOMIS Agency
Kayleigh Maddie
CEO/Texas Dairy Queen Operators Council
Lou Romanus
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