MUSE Gold

2024

Hualien Pacific Ocean Lantern Festival 2024

Entrant Company

Hualien County Government, EFFECT professional active engineering Co., Ltd

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

The theme of the 2024 Hualien Pacific Lantern Festival is "Ascend to the Dragon Gate", symbolizing the joy and hope of the Year of the Dragon and showcasing the natural beauty and culture of Hualien. The main lantern, "Cloud Dragon", combines a high-tech water dance sound and light show with fireworks to vividly present the spectacular scene of a dragon leaping into the sky, attracting the attention of tourists from all over the world. The event is a fusion of tradition and innovation, with advanced technologies such as 3D animation, water projection, and art fused to enhance the audience experience. The interactive LED TV wall increases people's sense of participation. The design of the lantern area skillfully combines Hualien's characteristics and culture, showcasing the diverse beauty and stories. Also, a variety of interactive performances bring joy to people.
It is estimated that the event attracted more than 590,000 visitors and brought about NT$1.3 billion in tourism economic value to Hualien County. Tourists commented that this year's lantern festival is not only wonderful but also unique, with a different atmosphere from other lantern festivals, and have given it high praise.

Credits

Jun-Liang Chen
Kun-Ying Lin
More Gold Winners
Video
2024
MUSE Advertising Awards - Groundbreakers
Newground International

Entrant Company

Experience Fresh

Category

Video - Property / Developer

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - 2023 Copa AT&T Pro X Un Día

Entrant Company

The MRN Agency

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United States

Advertising
2024
MUSE Advertising Awards - The Beast
Sumsub

Entrant Company

Crowd

Category

Advertising - Online Ad (Campaign)

Country / Region

United Arab Emirates

Video
2024
MUSE Advertising Awards - Devine Feed & Pet Ultimates
Devine Feed & Pet

Entrant Company

Mnemonic Agency

Category

Video - Pets (NEW)

Country / Region

United States