2024
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The theme of the 2024 Hualien Pacific Lantern Festival is "Ascend to the Dragon Gate", symbolizing the joy and hope of the Year of the Dragon and showcasing the natural beauty and culture of Hualien. The main lantern, "Cloud Dragon", combines a high-tech water dance sound and light show with fireworks to vividly present the spectacular scene of a dragon leaping into the sky, attracting the attention of tourists from all over the world. The event is a fusion of tradition and innovation, with advanced technologies such as 3D animation, water projection, and art fused to enhance the audience experience. The interactive LED TV wall increases people's sense of participation. The design of the lantern area skillfully combines Hualien's characteristics and culture, showcasing the diverse beauty and stories. Also, a variety of interactive performances bring joy to people.
It is estimated that the event attracted more than 590,000 visitors and brought about NT$1.3 billion in tourism economic value to Hualien County. Tourists commented that this year's lantern festival is not only wonderful but also unique, with a different atmosphere from other lantern festivals, and have given it high praise.
Credits
Entrant Company
Hong Kong Tourism Board
Category
Branded Content - Influencer Marketing
Country / Region
Hong Kong SAR
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Freelance
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Event - Music Event
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United States
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Lounge Group
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Strategic Program - Comm / Marketing Campaign
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Hungary
Entrant Company
TAIT
Category
Event - Cultural Event
Country / Region
United States