MUSE Gold

2024

Hualien Pacific Ocean Lantern Festival 2024

Entrant Company

Hualien County Government, EFFECT professional active engineering Co., Ltd

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

The theme of the 2024 Hualien Pacific Lantern Festival is "Ascend to the Dragon Gate", symbolizing the joy and hope of the Year of the Dragon and showcasing the natural beauty and culture of Hualien. The main lantern, "Cloud Dragon", combines a high-tech water dance sound and light show with fireworks to vividly present the spectacular scene of a dragon leaping into the sky, attracting the attention of tourists from all over the world. The event is a fusion of tradition and innovation, with advanced technologies such as 3D animation, water projection, and art fused to enhance the audience experience. The interactive LED TV wall increases people's sense of participation. The design of the lantern area skillfully combines Hualien's characteristics and culture, showcasing the diverse beauty and stories. Also, a variety of interactive performances bring joy to people.
It is estimated that the event attracted more than 590,000 visitors and brought about NT$1.3 billion in tourism economic value to Hualien County. Tourists commented that this year's lantern festival is not only wonderful but also unique, with a different atmosphere from other lantern festivals, and have given it high praise.

Credits

Jun-Liang Chen
Kun-Ying Lin
More Gold Winners
Outdoor Advertising
2024
MUSE Advertising Awards - Nanchang OCT JOYHOO fifth phase Sign System Design
OCT (Nanchang) Industrial Development Co.

Entrant Company

Beijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.

Category

Outdoor Advertising - Signage

Country / Region

China

Video
2024
MUSE Advertising Awards - Citadel Town Hall
Emily Molitor

Entrant Company

Citadel

Category

Video - Self-Promotion

Country / Region

United States

Audio
2024
MUSE Advertising Awards - Ben & Jerry’s Into the Mix Season 2

Entrant Company

Vox Media

Category

Audio - Podcast

Country / Region

United States

Website
2024
MUSE Advertising Awards - Center for REALTOR® Development, Website Redesign
Center for REALTOR® Development

Entrant Company

Center for REALTOR® Development

Category

Website - Education

Country / Region

United States