2024

John Beck Steel Website

Entrant

Bad Penny Factory

Category

Website - Website Redesign

Client's Name

John Beck Steel

Country / Region

United States

About The Entry

Renowned lighting designer, John Beck, partnered with Bad Penny Factory to create a new e-commerce site that would properly showcase his custom lighting designs and fixtures. This project was a complete redesign of his previous e-commerce site. The new site integrates live-streaming from his studio's Instagram account, high-impact product pages, John's Emmy nominated video highlight reel, simplified UX design and multi-channel retail shopping. John Beck is an artist's artist and by designing a retail site that is modern, sleek and truly celebrates his designs, was an honor.