2024

NAR 2023 Holidays and Observances Poster

Entrant Company

National Association of REALTORS®

Category

Marketing & Promotional - Poster (Series)

Client's Name

Country / Region

United States

Each year the NAR Creative team chooses a design direction that either pays homage to a historical design aesthetic, or incorporates current or futuristic design trends, and then we apply that direction to elevate the NAR Brand Shapes in specific ways that relate to and celebrate annual holidays and observances.

In 2023 we incorporated a maximalist aesthetic combined with risoprint inspired airbrush effects, and used our brand shapes to create designs that captured the sentiment of each holiday or observance, taking careful consideration to observe appropriate tones based on each holiday or observance.

You can see the connection in the work throughout the year in individual holidays and observances social posts and our end of year poster.