2024
Entrant Company
Category
Client's Name
Country / Region
Each year the NAR Creative team chooses a design direction that either pays homage to a historical design aesthetic, or incorporates current or futuristic design trends, and then we apply that direction to elevate the NAR Brand Shapes in specific ways that relate to and celebrate annual holidays and observances.
In 2023 we incorporated a maximalist aesthetic combined with risoprint inspired airbrush effects, and used our brand shapes to create designs that captured the sentiment of each holiday or observance, taking careful consideration to observe appropriate tones based on each holiday or observance.
You can see the connection in the work throughout the year in individual holidays and observances social posts and our end of year poster.
Credits
Entrant Company
Taoyuan City Government Department of Cultural Affairs
Category
Event - Cultural Event
Country / Region
Taiwan
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Communication University of China
Category
Student Submission - Student AD
Country / Region
China
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IDEO.org
Category
Video - Cause / Awareness (NEW)
Country / Region
United States
Entrant Company
Crowd
Category
Social Media - Ad Campaign
Country / Region
United Arab Emirates