2024
Entrant Company
Category
Client's Name
Country / Region
The fashion collection project takes the gender-free concept to review Western to Eastern fashion culture, redefining and inspiring from the four ancient unisex attires of Greek Chiton, Roma Tunic, China Shenyi, and Thai Jongkraben, throughout the analysis and comparison of the prototype, wearable skill, silhouette, features, materials to gain the "flexible" design ideas to melt into modern genderless fashion design which aims to blur gender boundaries by offering garments that can adapt to different body types. Each project item is designed flexibly to adjust the fitting to the different bodies by using various techniques, such as adjustable fittings, diverse materials, and innovative folding prototypes. The collection seamlessly blends ancient costume prototypes with modern design elements through practical research and analysis, emphasizing the freedom to express oneself beyond standard gendered fashion norms. The title "ALTERNATIVE" publicizes the genderless concept of not hiding the gender body but freeing the standard gender fashion, blurring the boundary as another choice to enable self-identity.
Entrant Company
Sunny Idea (HK) Limited, Zenith HK
Category
Branded Content - Age-Group Marketing - Youth
Country / Region
Hong Kong SAR
Entrant Company
HANGZHOU MUNICIPAL QIANDAO LAKE RAW WATER CO.,LTD
Category
Typography - Packaging / Product
Country / Region
China
Entrant Company
Apricus
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
福爾摩沙馬戲團Formosa Circus Art
Category
Event - Cultural Event
Country / Region
Taiwan