MUSE Platinum

2024

Heineken: Formula 1 Las Vegas Grand Prix

Entrant Company

BCN Visuals

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

Heineken

Country / Region

United States

In 2023, Heineken USA launched Heineken Silver: a light beer with a world-class taste. In the watered-down world of light beer, this was a game-changer.
The Las Vegas Grand Prix was the perfect stage to introduce this game-changing beer to America. For one weekend, all eyes were on Vegas. So we painted Vegas Silver, channeling the city’s iconic spirit of glitz and glamor. We kicked off the party by turning the Sphere into a giant 3D anamorphic disco ball, which then crumbled into millions of ice cubes that surrounded an ice-cold Silver can - using the world’s largest media space to make Silver unmissable on TV and across the city.
We took over the Las Vegas Strip with a show-stopping 3D anamorphic visual, contextually extending the buildings’ architecture into our ad, so that it felt like the entire city was becoming Silver-ed. We even took over other “ads.” We created a fake glamorous purse ad - the type found all over the Strip - where the model cannot resist reaching over in full 3D to grab a cold beer from the neighboring Heineken Silver billboard, shot in real life with motion capture cameras to appear as real as possible. We aimed to make Silver unmissable, and that’s exactly what we did. After all, what happens in Vegas stays in… beer drinkers’ heads nationwide.

Credits

Executive Producer, BCN Visuals
Alan Company
Chief Creative Officer, BCN Visuals
Davide Bianca
Art Director, BCN Visuals
Kwok Fung Lam
Customer Success Lead, BCN Visuals
Marta Benito
Senior Producer, BCN Visuals
Dave Watzstein
CG Supervisor, BCN Visuals
Lucas Bruchhage
Vice President of Partnerships and Head of OOH, BCN Visuals
Lina Maggi
Chief Marketing Officer, Heineken
Jonnie Cahill
VP Marketing, Heineken
Borja Manso Salinas
Senior Brand Director, Heineken
Tonia Mancino
Brand Director, Heineken
Erica Messing
More Platinum Winners
Video
2024
MUSE Advertising Awards - 175th Anniversary

Entrant Company

1STAVEMACHINE BUENOS AIRES

Category

Video - Animation

Country / Region

Argentina

Video
2024
MUSE Advertising Awards - Death and Other Details

Entrant Company

Digital Kitchen

Category

Video - Show Opening Segment

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Heat Wave Visuals - MXG 250 Product Launch

Entrant Company

Inertia Studios Ltd

Category

Branded Content - Products & Services

Country / Region

United Kingdom

Video
2024
MUSE Advertising Awards - Prisoner of Desire
Tempesst - Pony Recordings

Entrant Company

Really Bright Media

Category

Video - Music Video

Country / Region

United Kingdom