MUSE Silver

2024

Breakfast with Dummy

Entrant Company

Mnemonic Agency

Category

Video - TV Ad

Client's Name

Massachusetts Auto School

Country / Region

United States

Goal is demonstrate the dangers of operating a vehicle, especially for inexperienced drivers. The Dummy grabs the attention of parents and young adults in a non-threatening, humorous way while maintaining the serious nature of automobile accidents and injuries. Dummy makes it memorable!

Credits

Creative Director
Chris Regine
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