Harry Potter: Visions of Magic

Harry Potter: Visions of Magic is an interactive journey through a series of immersive and artistic environments, inspired by enigmatic places from the beloved Harry Potter and Fantastic Beasts film series. The work, in partnership with Warner Bros. Discovery Global Themed Entertainment and NEON, turns fan-favorite locations into artistic and contemporary immersive environments.

We wanted to create an elevated, evocative, and unexpected experience format within the greater Harry Potter™ franchise. One that celebrates the iconic, but remixes it into something bold, artistic, and contemporary. Since opening in Cologne, Germany in December 2023, Harry Potter: Visions of Magic has seen record-breaking sales, with over 350,000 tickets sold in the first four months. Fans of all ages, both Harry Potter fans and immersive experience enthusiasts, have come from all over – with the experience welcoming visitors from over 40 countries.

The interactive art experience itself has touched fans and entertainment lovers with its series of eight immersive environments—each uniquely interactive, artful, and multi-sensory. Fans have been loving the different places they’re transported to, and the way media, scenic, sound, interactivity, and lighting give them a chance to experience cherished locations and moments from the IP in a completely reimagined way.