MUSE Platinum

2024

LITERAL BRAND IDENTITY

Entrant Company

+SPARK

Category

Corporate Identity - Brand Identity

Client's Name

LITERAL

Country / Region

Turkey

In the Literal rebranding, we were tasked with creating a community brand in multiple areas, from music to fashion to production, editorial content, and even brand collaborations. This project is an example of how a simple rebranding brief evolved into a comprehensive project update that strengthened marketing and sales efforts. We redefined the project, designed a new logotype, created a new custom typeface, and developed an integrated visual strategy based on the theme of "longing for a better". In contrast to the debranding trend among fashion brands, our goal was to establish Literal as a distinctive brand and cultivate a unique design language. Uniqueness is the key to being remembered.

Credits

CREATIVE DIRECTOR / ANTREPO
MEHMET GOZETLIK
NEW MEDIA EXPERT / SPARK
YAGMUR TOPRAK
More Platinum Winners
Video
2024
2024 MUSE Creative Awards Winner - What is New World?
Amazon Games

Entrant Company

Layer

Category

Video - Cinematography

Country / Region

United States

Best Agency
2024
2024 MUSE Creative Awards Winner - It’s surprising what coffee can do!

Entrant Company

Gravity Global

Category

Best Agency Awards - Integrated Agency of the Year

Country / Region

United Kingdom

Video
2024
2024 MUSE Creative Awards Winner - IMF Success Stories

Entrant Company

International Monetary Fund

Category

Video - Public Relations

Country / Region

United States

Best Agency
2024
2024 MUSE Creative Awards Winner - It’s surprising what coffee can do!

Entrant Company

Gravity Global

Category

Best Agency Awards - Creative / Design Agency of the Year

Country / Region

United Kingdom