2024
Entrant Company
Category
Client's Name
Country / Region
In the Literal rebranding, we were tasked with creating a community brand in multiple areas, from music to fashion to production, editorial content, and even brand collaborations. This project is an example of how a simple rebranding brief evolved into a comprehensive project update that strengthened marketing and sales efforts. We redefined the project, designed a new logotype, created a new custom typeface, and developed an integrated visual strategy based on the theme of "longing for a better". In contrast to the debranding trend among fashion brands, our goal was to establish Literal as a distinctive brand and cultivate a unique design language. Uniqueness is the key to being remembered.
Credits
Entrant Company
Inertia Studios Ltd
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
Albrand
Category
Video - Influencer (NEW)
Country / Region
Saudi Arabia
Entrant Company
Stept Studios
Category
Branded Content - Sports
Country / Region
United States
Entrant Company
CJ ENM
Category
Video - Documentary
Country / Region
South Korea