MUSE Platinum

2024

LITERAL BRAND IDENTITY

Entrant Company

+SPARK

Category

Corporate Identity - Brand Identity

Client's Name

LITERAL

Country / Region

Turkey

In the Literal rebranding, we were tasked with creating a community brand in multiple areas, from music to fashion to production, editorial content, and even brand collaborations. This project is an example of how a simple rebranding brief evolved into a comprehensive project update that strengthened marketing and sales efforts. We redefined the project, designed a new logotype, created a new custom typeface, and developed an integrated visual strategy based on the theme of "longing for a better". In contrast to the debranding trend among fashion brands, our goal was to establish Literal as a distinctive brand and cultivate a unique design language. Uniqueness is the key to being remembered.

Credits

CREATIVE DIRECTOR / ANTREPO
MEHMET GOZETLIK
NEW MEDIA EXPERT / SPARK
YAGMUR TOPRAK
More Platinum Winners
Social Media
2024
2024 MUSE Creative Awards Winner - Occupational Burnout Campaign
Gulf Health Council

Entrant Company

Gulf Health Council

Category

Social Media - Community

Country / Region

Saudi Arabia

Integrated Marketing
2024
2024 MUSE Creative Awards Winner - The Lay's Heist
Lay's / Netflix

Entrant Company

Science & Sunshine

Category

Integrated Marketing - Brand Partnerships

Country / Region

United Arab Emirates

Branded Content
2024
2024 MUSE Creative Awards Winner - Danielle Brandon Energy

Entrant Company

R.A.D

Category

Branded Content - Sports

Country / Region

United Kingdom

Video
2024
2024 MUSE Creative Awards Winner - Engineering Change 3.2
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Video - Animation

Country / Region

United Kingdom