2024
Entrant Company
Category
Client's Name
Country / Region
Based on the unique terrain, the project creates the "Beauty of Huwei" theme trail. Starting from the Huwei High-Speed Rail Station, the trail follows the tail of a tiger, linking the cultural essence and natural beauty of Huwei. This theme trail showcases the unique cultural elements of Huwei, such as the puppet show, Beixi paper-cutting art, and the sugar industry culture, as well as floss silk trees and Baasia Sroparia, which are attractions for many people every year. The design allows people to experience the cultural and natural beauty of Huwei, as well as the charm of the place.
Each of the lighting is linked to the culture and characteristics of Huwei. The lighting technology simulates floss silk trees and Baasia Sroparia, making the themed trail mysterious and eye-catching. The large-scale "Tiger's Tail" created by the strip of lights illuminates the landscape of Huwei and creates a glittering pathway. Under the illumination, the culture and landscape of Huwei become more vivid, making people feel like they are in a painting. By incorporating the characteristics and cultural elements of Huwei into every detail, the lighting becomes a green treasure trove of culture and art.
Entrant Company
Department of Cultural Affairs, Taoyuan
Category
Event - Festival / Carnival
Country / Region
Taiwan
Entrant Company
Youjia(Jessica) Qian
Category
Video - Music Video
Country / Region
United States
Entrant Company
AbelsonTaylor Group
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Sparks
Category
Experiential & Immersive - Retail
Country / Region
United States