HELFARE Hydro 2.5L Jacket - Launch Film

Inertia Studios takes the viewer on a journey through the forest as part of the product launch film for Helfare’s newest jacket, the Hydro 2.5L.

The brief was to position Helfare as a credible player in the active sportswear industry while capturing the adrenaline of mountain biking, appealing to their core audience, and showcasing their latest jacket.

For this project, Inertia Studios decided to explore the relationship between Helfare’s new jacket and the natural environment. Set within a forest, the film captures moments of symbiosis between brand, product, and nature. Key product features are introduced metaphorically through tangible and tactile woodland elements, while dynamically presenting the dual colorways through a series of product beauty shots.

The art direction is stylized yet grounded, with a graphical language of gradients and energetic coloured light that live in tandem with hyper-real environments. This contemporary visual approach still retains the sensorial nature of the forest setting, creating a harmonious and immersive experience for the viewers.