Capital One 2023 Supplier Diversity Event

BaselineGroupNY was commissioned by the Capital One Supplier Diversity team to create a vibrant visual identity for their Supplier Diversity Summit, “Envision"—an event facilitating connections between diverse suppliers and Capital One. The objective was to integrate Capital One's corporate style into a uniquely separate visual experience that reflected the values of the Supplier Diversity Group and represented the purpose of the event. To achieve this, we used color and movement to abstractly represent diversity. We brought motion into the website header the represent the power of many working together in a beautiful, continuous loop. The amalgamation of these hues, coupled with the theme "Envision," formed the cornerstone of the event branding. This cohesive identity extended across various assets, including the event website, save the date, event agenda, signage, speaker presentations, event registration platform, and morel, ensuring a memorable and unified experience for all participants.