Workday Rising 2023

Workday Rising North America and Workday Rising EMEA are annual flagship conferences that bring the global Workday community to life and serve as the organization’s strategic business and thought-leadership platform to advance their position as leaders in Artificial Intelligence (AI). These events are the ultimate expression of the Workday brand and position Workday as the right partner to transform their customers’ business.
In 2023, the company set an intention to showcase Workday as the undisputed innovation leader in the application of responsible AI and Machine Learning (ML). Through every event touchpoint, they set out to demonstrate their customers’ success and highlight new use cases featuring Workday’s latest innovations. A core objective of the event was for attendees to experience “how the future works” in a bold, impactful way that made a lasting impression.
Business Objectives Included:
Increase Brand Reputation and Establish Thought Leadership in innovation, AI and ML
Enable Customers to Get More Value from their Workday System
Expand Wallet Share with Customer Base
Drive Net New Customers and Expand Reach
Increase Attendee Engagement and Satisfaction