MUSE Silver

2024

St. Maarten Rebranding Case

Entrant Company

Big Idea Advertising

Category

Corporate Identity - Logos

Client's Name

St. Maarten Tourism Bureau

Country / Region

United States

Investing in tourism is vital to the future of any destination, and particularly so for the dual-nation island of St. Maarten; following the dual-impact of Hurricane Irma and the global pandemic. Big Idea is proud to present a bold, colorful and vibrant new brand that captures the Dutch, French and Caribbean influences of the island of St. Maarten.

Credits

Agency President
Steven Defontes
Creative Director
Pablo Pedro
Brand Strategy
Grace Capuzzo
Director, Digital & Social
London Mercer
Social Media
Samantha McLaughlin
ACD/Copy
Chris Michael
Design
Wallace Neves
Design
Javier Guaschetti
Design
Jonatas DeBarros
Design
Jose Llanos
Design
Eduardo Carrasco
Coordination
Jena Bitsko
Photography & Videography
Tom Webster
Photography & Videography
Julia Kursten
Original Music
AJ Estrada
Animation
Bakhtiyar Aghabalayev
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