MUSE Gold

2024

Front Door Access Videos

Entrant Company

Niki Jones Agency

Category

Branded Content - Diversity / Equity / Inclusion

Client's Name

New York State Office for People with Developmental Disabilities

Country / Region

United States

The New York State Office for People with Developmental Disabilities needed to improve participation in their Front Door program (the application process for individuals and families to receive OPWDD services) among Spanish-, Mandarin-, and Cantonese-speaking communities statewide. Working with Community-Based Organizations and OPWDD staff, our team created a suite of 30 videos (10 in English, Spanish, and Simplified Chinese) to enhance understanding of the eligibility criteria and application process, as well as answer Frequently Asked Questions that prevent members of these communities from applying for the services they need.

Credits

CEO, Niki Jones Agency, Inc.
Niki Jones
CEO, Titanium Linx Consulting, Inc.
Margo Cargill
CEO, The Setroc Group, Inc.
Francisco Cortes
Account Director, Niki Jones Agency, Inc.
Stephanie Brynes, Ph.D.
Digital Specialist, Niki Jones Agency, Inc.
Melissa Camacho
Statewide Diversity, Equity and Inclusion Specialist, NYS Office for People with Developmental Disabilities
Shelly Okure
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