MUSE Silver

2024

INSTITUTE OF"TWO MOUNTAINS” THEORY

Entrant Company

Huzhou Normal University

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

The Institute of Two Mountains Theory uses highly condensed graphical symbols to express the core concept of the "Two Mountains Theory" — "green waters and lush mountains are invaluable assets." The design incorporates elements of mountains, water, reflections, the moon hotel, and the fountain pen tip and a Chinese brush stroke, embodying the unity of ecological beauty and economic value. These elements showcase not only the tranquil beauty of natural landscapes but also symbolize the balance between ecological conservation and economic interests. This icon design combines the regional characteristics of the Taihu Lake area with the iconic architecture of Huzhou—the Moon Hotel—highlighting the design's regional identity. The reflection of the Moon Hotel cleverly incorporates elements of brush painting, echoing Huzhou's cultural heritage as the capital of brush making. The Moon Hotel, as a landmark of Huzhou, adds a sense of modernity and uniqueness to the design. The overall shape also integrates the shape of a fountain pen, symbolizing the academic atmosphere and innovative spirit of the institute. This design not only showcases the unique charm of the region but also symbolizes the cultural characteristics of the institute, representing a perfect combination of regional culture and academic spirit. This design also incorporates elements of both brush and pen, aiming to showcase the perfect combination of traditional Chinese art and modern aesthetics. The design inspiration stems from the characteristic intangible cultural heritage of Huzhou—the Huzhou brush—symbolizing the city's long-standing cultural heritage. By integrating the characteristics of both brush and pen into the design, it reflects the harmonious coexistence of tradition and modernity. This design not only highlights the rich connotations and continuous development of Chinese culture but also embodies the close integration of the institute's theories on economic and ecological development and regional culture. Viewers are able to identify and grasp the profound implications of the "Two Mountains Theory" (which not only embodies an innovative path for ecological civilization construction but also inherits the essence of ecological civilization construction) with ease thanks to the design's use of harmonious and layered colors and succinct lines.

Credits

Zhao Gang
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