MUSE Platinum

2024

BEEHIVE Extremely-fast Architectural Visualization

Entrant Company

BEEHIVE

Category

Video - Documentary

Client's Name

Country / Region

China

The project is located in a prime location within the Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, aiming to establish a regional landmark as the gateway for the cooperation zone with the concept of "attracting phoenixes with Chinese parasol trees." The challenge of embodying the concept of "attracting phoenixes" was effectively addressed by our skilled team, completing the task successfully in nine working days. This contribution helped Aedas and HuaYi Design Consortium win the design competition for the East Wing-1 of the Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone.

The animation begins with a convergence of light, creating a visually stunning effect with futuristic line formations. Taking inspiration from the concept of "attracting phoenixes with Chinese parasol trees," it ignites innovation and redefines a new vision of the future. Utilizing abstract and concise architectural language, coupled with camera movements, rhythmic music, and lighting effects, it presents the modern tension of architecture perfectly, creating a luxurious spatial experience. Illuminating the architectural crown in the darkness of the night, it also becomes the visual centerpiece of the city.

Credits

Tang Tao
Liu Chenghui
Qin Feng
Zhou Suya
Wang Min
Li Junbin
Luhe
Liu Liyan
Tang Hui
Chen Zhong
Wei Qishen
Liu Jiannan
Huang Gengdong
Dai Yang
More Platinum Winners
Branded Content
2024
2024 MUSE Creative Awards Winner - The Foundation of Belleza

Entrant Company

NBCUniversal

Category

Branded Content - Diversity / Equity / Inclusion

Country / Region

United States

Video
2024
2024 MUSE Creative Awards Winner - Paris Olympics Upfront Presentation

Entrant Company

NBCUniversal

Category

Video - Event

Country / Region

United States

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - For the Fans!

Entrant Company

NBCUniversal

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Video
2024
2024 MUSE Creative Awards Winner - Engineering Change 3.1
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Video - Short Film

Country / Region

United Kingdom