2024
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The project is located in a prime location within the Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, aiming to establish a regional landmark as the gateway for the cooperation zone with the concept of "attracting phoenixes with Chinese parasol trees." The challenge of embodying the concept of "attracting phoenixes" was effectively addressed by our skilled team, completing the task successfully in nine working days. This contribution helped Aedas and HuaYi Design Consortium win the design competition for the East Wing-1 of the Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone.
The animation begins with a convergence of light, creating a visually stunning effect with futuristic line formations. Taking inspiration from the concept of "attracting phoenixes with Chinese parasol trees," it ignites innovation and redefines a new vision of the future. Utilizing abstract and concise architectural language, coupled with camera movements, rhythmic music, and lighting effects, it presents the modern tension of architecture perfectly, creating a luxurious spatial experience. Illuminating the architectural crown in the darkness of the night, it also becomes the visual centerpiece of the city.
Credits
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George P. Johnson Experience Marketing
Category
Experiential & Immersive - Launch Event
Country / Region
United States
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Savannah College of Art and Design
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Video - Cultural
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United States
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Freelance
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Video - Animation
Country / Region
United States
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Allstate Protection Plans/SquareTrade
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Social Media - Video
Country / Region
United States