2024
Entrant Company
Category
Client's Name
Country / Region
This animation was one half of a 20x30-foot conference booth display. The circular video portal was 9'-6" and displayed on 1.63 mm LED tiles. The portal itself was set upon a raised 3-tier platform to a full elevation of 12'-6".
DED & TL-925 MOA story flow
The Awakening:
A healthy eye blinks normally with proper tear production.
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The Invasion:
Mast cells migrate to the lacrimal gland, degranulating and causing inflammation.
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The Assault:
Degranulating mast cells invade lacrimal acinar cells, damaging them and reducing tear production.
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The Escalation:
B cells activate, releasing IL-17. T cells activate, releasing cytokines and escalating inflammation.
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The Aftermath:
Ongoing mast cell, B cell, and T cell activity severely impair tear production, causing dry eye disease with erratic blinking.
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The Remedy:
TL-925 droplets restore moisture, reducing inflammation and returning the eye to normal blinking/movement.
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The Fine Print:
The screen dims, and the eye goes out of focus. The FDA disclaimer text animates in, and the animation ends.
Start again.
Credits
Entrant Company
BSB Group International
Category
Strategic Program - Event Campaign
Country / Region
United States
Entrant Company
Rescue Agency
Category
Video - Public Service & Activism
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Country / Region
United States
Entrant Company
TAIT
Category
Event - Entertainment Event (NEW)
Country / Region
United States