2024
Entrant Company
Category
Client's Name
Country / Region
This animation was one half of a 20x30-foot conference booth display. The circular video portal was 9'-6" and displayed on 1.63 mm LED tiles. The portal itself was set upon a raised 3-tier platform to a full elevation of 12'-6".
DED & TL-925 MOA story flow
The Awakening:
A healthy eye blinks normally with proper tear production.
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The Invasion:
Mast cells migrate to the lacrimal gland, degranulating and causing inflammation.
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The Assault:
Degranulating mast cells invade lacrimal acinar cells, damaging them and reducing tear production.
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The Escalation:
B cells activate, releasing IL-17. T cells activate, releasing cytokines and escalating inflammation.
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The Aftermath:
Ongoing mast cell, B cell, and T cell activity severely impair tear production, causing dry eye disease with erratic blinking.
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The Remedy:
TL-925 droplets restore moisture, reducing inflammation and returning the eye to normal blinking/movement.
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The Fine Print:
The screen dims, and the eye goes out of focus. The FDA disclaimer text animates in, and the animation ends.
Start again.
Credits
Entrant Company
Digital Kitchen
Category
Video - Show Opening Segment
Country / Region
United States
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant Company
Insight Brand Consulting
Category
Advertising - Print Advertising (Campaign) (NEW)
Country / Region
China
Entrant Company
+SPARK
Category
Corporate Identity - Brand Identity
Country / Region
Turkey