MUSE Silver

2024

OSNOVA Design Museum

Entrant Company

Siberian Design Centre

Category

Corporate Identity - Brand Identity

Client's Name

OSNOVA Design Museum

Country / Region

Russia

The Osnova Design Museum is the first design museum in Russia operating in the format of traveling exhibitions. The museum exhibits primarily the works of domestic designers, but studies and displays them in a global context, demonstrating both the continuity of the design tradition throughout the New Time, and the inextricable connection with advanced world trends, technologies and techniques in design.
The museum collection contains more than 5,000 exhibits and more than 400 books, representing objects of design heritage. These include books of the pre-revolutionary and Soviet period, reporting documentation of experimental automobile samples, graphic works (lithographs, chromolithographs, linocuts, pochoirs, etc.), objects of industrial and speculative design, circulation and author's prints.
The museum aims not only to collect, research and display, but also to be a source of inspiration for everyone living in the modern world. The Osnova museum's identity design includes basic geometric shapes such as circle, square and triangle, which characterize the basic concepts, values and foundation of any decision or concept with which our world is full.

Credits

Director of Siberian Design Centre
Victor Klimenko
More Silver Winners
Branded Content
2024
MUSE Advertising Awards - Harnessing the Power of AI to Teach Kids about Clean Energy

Entrant Company

IMGE

Category

Branded Content - Age-Group Marketing - Youth

Country / Region

United States

Website
2024
MUSE Advertising Awards - Wonder Bread Hawaiian BUNgalow Game Campaign

Entrant Company

PPK

Category

Website - Games / Games-Related

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - Often Imitated, Never Duplicated

Entrant Company

Marketbridge

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Field Trip Series

Entrant Company

ERAL FASHION

Category

Branded Content - Fashion & Beauty

Country / Region

China