2024
Entrant Company
Category
Client's Name
Country / Region
The San Francisco Public Utilities asked us to develop a campaign to drive enrollment in their SuperGreen 100% Renewable Energy product, stipulating that the campaign should be supported by an out-of-the-box, culturally-competent activation.
We recommended that the campaign focus on renters. They comprise over 60% of the SF population and most aren’t aware they can upgrade to 100% renewable energy—just like homeowners.
Our creative team decided to use a visual pun to playfully convey the idea of making your apartment Super Green, by first constructing a detailed recreation of an apartment living room and then literally painting the set, and everything in it, vivid green. The resulting video made for scroll-stopping digital content—but that was only the first half of the idea. The “SuperGreen ” apartment was broken down and reassembled at street fairs across the city to create an Instagram-able pop up that extended the digital campaign, fueled our social campaign and inspired San Francisco residents to sign up for SuperGreen clean energy, on the spot.
Credits
Entrant Company
Lazarev.
Category
Website - Nonprofit
Country / Region
United States
Entrant Company
itech reality studios
Category
Experiential & Immersive - Augmented Reality
Country / Region
India
Entrant Company
Explainly
Category
Video - Educational
Country / Region
United States
Entrant Company
eMascaró
Category
Website - Food & Beverage
Country / Region
Spain