MUSE Gold

2024

SuperGreen

Entrant Company

Most Likely To

Category

Advertising - Online Ad (Single)

Client's Name

SFPUC

Country / Region

United States

The San Francisco Public Utilities asked us to develop a campaign to drive enrollment in their SuperGreen 100% Renewable Energy product, stipulating that the campaign should be supported by an out-of-the-box, culturally-competent activation.

We recommended that the campaign focus on renters. They comprise over 60% of the SF population and most aren’t aware they can upgrade to 100% renewable energy—just like homeowners.

Our creative team decided to use a visual pun to playfully convey the idea of making your apartment Super Green, by first constructing a detailed recreation of an apartment living room and then literally painting the set, and everything in it, vivid green. The resulting video made for scroll-stopping digital content—but that was only the first half of the idea. The “SuperGreen ” apartment was broken down and reassembled at street fairs across the city to create an Instagram-able pop up that extended the digital campaign, fueled our social campaign and inspired San Francisco residents to sign up for SuperGreen clean energy, on the spot.

Credits

Head of Account Services / Most Likely To
Joanne Rietta
Executive Creative Director/Copywriter / Most Likely To
Trent Farr
Senior Art Director / Most Likely To
Whitney Tigani
Media Director / Most Likely To
Brenda Goodman
Digital Media Producer / Most Likely To
Rafael Balaguer
Production Company
FARMUSE
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