SO YUMMY & KRAFT HEINZ 2023 SHOPPABLE CAMPAIGN

The collaboration between So Yummy and Kraft Heinz epitomizes a fusion of culinary creativity and strategic digital marketing prowess. With a vision to revolutionize shoppable content on social platforms, So Yummy harnessed its massive audience of over 61 million to showcase Kraft Heinz brands, including Velveeta, Philadelphia Cream Cheese, Kraft Singles, and more.



Crafted around pivotal seasonal moments such as the Super Bowl, Easter, and various holiday festivities, these campaigns ingeniously blended high-quality, in-house-produced videos with actionable shoppable elements. The marriage of organic and paid strategies was executed seamlessly, integrating shoppable assets onto a bespoke landing page synchronized with Walmart's API. Each video, meticulously featuring Kraft Heinz brands in mouthwatering recipes, served a dual purpose: inspiring viewers to recreate delectable dishes while compelling purchases.



The impact was staggering. The Easter-themed So Yummy and Philadelphia Cream Cheese video swiftly ascended to the title of the most viewed within weeks, solidifying its spot as the 6th most watched across all categories among 8K+ sponsored food videos on Facebook and YouTube. Impressively, three campaign videos secured positions within the top 10, affirming their wide-reaching impact.



With over 76K purchases and 16M +shoppable impressions, complemented by 160M+ organic impressions, 600K+ engagements, 26K+ shares, and 78M+ views, these campaigns not only exceeded predefined metrics but also ensured the perennial prominence of Kraft Heinz brands.