Hello Cocoa

Hello Cocoa is more than a brand; it is a testament to love from a father in Hong Kong, who has a son with autism. When his wife asked him if he could start a venture that would sustain their son even after they were gone, Hello Cocoa was born. Together, Louie and his son learned the craft of chocolate-making, delving into the creation of high-quality, delectable chocolates. The brand integrates charitable endeavours with government collaboration, providing hands-on training and including more children with autism and intellectual disabilities in the chocolate-making process, thus offering them real job opportunities and a foothold in society.

The logo design is inspired by the core story of the brand, symbolically incorporating the jigsaw puzzle element associated with the Autism Spectrum Disorder Association (ASDA), intertwined with images of cocoa beans, hands, and themes of connection and bonds. Crafted with precise geometric lines and circles proportioned according to aesthetic ratios, the logo not only portrays the ASDA puzzle imagery but also ingeniously incorporates the shapes of hands and cocoa beans, making the industry affiliation instantly recognizable. The intertwined hands not only symbolize the profound emotional bond between the founder and his son but also represent the vision of Hello Cocoa: to convey infinite hope and warm emotions through a small piece of chocolate.

In terms of colour palette, warm brown hues resonate with the natural colour of chocolate, using a monochromatic scheme to enhance the cohesive and unified look of the overall brand design. This simplicity and elegance, distinct from traditional designs in the Asian industry and reflecting a Western style, represents the unique charm and premium quality of the brand, making the logo stand out and captivate attention.