MUSE Gold

2024

Kinetic - Learning Research Platform

Entrant Company

UX Designer

Category

Website - Education

Client's Name

Openstax Kinetic

Country / Region

United States

Kinetic is a learning research platform integrated with Openstax, a free online textbook publisher that served 7 million users last year across 50 countries. In the evolving landscape of digital learning, research is crucial to understand how to enhance learners' success in this new era. Kinetic is designed to shape the future of education by enabling learning researchers to create studies and gather data from large sample sizes in a secure and private environment. These research data provide deeper insights into learning experiences, which can be transformed into effective pedagogies, practices, and policies.

For learners, Kinetic offers the opportunity to participate in research studies, providing valuable insights into their learning habits, memories, and behaviors. Through these studies, learners receive personalized feedback to improve their educational approaches and have the chance to win prizes, adding motivation and engagement.

The Kinetic platform includes the design of a CTA banner embedded in Openstax textbooks, the Kinetic homepage, the learner-facing platform, and the researcher-facing platform. The CTA banner serves as an entry point for Openstax users to connect with Kinetic. The homepage showcases the key mission and value of Kinetic, helping learners understand the benefits they can gain. The learner-facing platform hosts engaging and fun research studies, while the researcher-facing platform provides an intuitive workflow to create, manage, and analyze studies.

Within one year of launch, Kinetic has collected responses from 7,000 learners across 36 research studies, and the number continues to grow. The data collected from these studies are available for all Kinetic researchers to use in their own research, further advancing the field of education.

Credits

Openstax Kinetic team
More Gold Winners
Publication
2024
2024 MUSE Creative Awards Winner - Cogitatio: Shadows in the Wind (Book Two)

Entrant Company

Muse Literary

Category

Publication - Book

Country / Region

United States

Audio
2024
2024 MUSE Creative Awards Winner - ASMR with Knorr
Unilever – Knorr

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Campaign) (NEW)

Country / Region

United States

Audio
2024
2024 MUSE Creative Awards Winner - In the Company of Machines
Jesse James Allen

Entrant Company

Jesse James Allen

Category

Audio - Original Music

Country / Region

United States

Corporate Identity
2024
2024 MUSE Creative Awards Winner - flow

Entrant Company

Sora Won

Category

Corporate Identity - Brand Identity

Country / Region

United States