2024
Entrant Company
Category
Client's Name
Country / Region
礼,在街头巷尾
礼,在人间烟火
礼是中国数千年以来形成的行为规范和礼节仪式。
设计构思:以礼字为核心,以礼言物,以礼待人。
主体插图由正负空间构成,负空间形成礼字,突出主题。正空间以品牌酱卤博物馆为出发点,结合30年的酱卤文化,共同构建一幅热闹的市井生活场景。插图外轮廓与江西地图轮廓相呼应,突出品牌地域性特征。
Credits
Entrant Company
THESE GUYS
Category
Best Agency Awards - PR Agency of the Year
Country / Region
Germany
Entrant Company
Blackstar Agency
Category
Video - Music
Country / Region
United Kingdom
Entrant Company
Madwell
Category
Advertising - Online Ad (Single)
Country / Region
United States
Entrant Company
UNIT9
Category
Experiential & Immersive - Launch Event
Country / Region
United Kingdom