MUSE Platinum

2024

煌上煌酱鸭-至尊煌礼(系列)

Entrant Company

自由职业者

Category

Marketing & Promotional - Illustration

Client's Name

江西煌上煌集团食品股份有限公司

Country / Region

China

礼,在街头巷尾
礼,在人间烟火
礼是中国数千年以来形成的行为规范和礼节仪式。
设计构思:以礼字为核心,以礼言物,以礼待人。
主体插图由正负空间构成,负空间形成礼字,突出主题。正空间以品牌酱卤博物馆为出发点,结合30年的酱卤文化,共同构建一幅热闹的市井生活场景。插图外轮廓与江西地图轮廓相呼应,突出品牌地域性特征。

Credits

QingDao Linghua Island Design
BaiYu Zhang
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