MUSE Gold

2024

Daystar World

Entrant Company

Lenovo Research SD&S Lab

Category

Experiential & Immersive - Metaverse

Client's Name

Country / Region

China

Lenovo Daystar World is China's first software-hardware integrated meta-universe open platform. Leveraging advanced technologies, including computer vision, artificial intelligence, digital twin, and AIGC, into the Daystar World, it overcomes several industry challenges of high-fidelity HD 3D reconstruction of the physical world, meta-universe digital backplane reconstruction, simulation and prediction, and virtual-reality interaction and linkage.
Daystar World is grounded in real-world data acquisition, and it establishes four layers of comprehensive map information (including point cloud characteristics, Mesh structure, texture features and semantic information) to construct a high-fidelity multi-source fusion 3D digital scene. The platform offers a variety of pre-defined templates and components to support virtual-reality linkage. Users can conduct 3D spatial operations by employing drag-and-drop editing or following menu-based steps to add content to the virtual scene, thereby simulating real-world equipment deployment with flexibility and convenience. This approach reduces the trial-and-error cost of business deployment and minimizes project implementation expenses. In addition to the existing hardware devices on the platform (such as cameras, XR glasses, and robots), users can create device twins using standard interfaces to quickly connect other IoT devices on the platform, enabling virtual-reality linkage and collaborative functionality. This facilitates real-time scene information acquisition and the concurrent control of the physical and virtual realms.
Daystar World is the first in the industry with the concept of creating scenes within a purely virtual space. It only needs a set of low-code business tools for the entire construction process, streamlining the business process and significantly facilitating the companies' access. Moreover, Daystar World can efficiently address real-world challenges and achieve optimal resource allocation by effectively gathering and real-time feedback of data integrated with AI algorithms for learning and analysis.
Taking advantage of the above designs, Daystar World is adaptable across various sectors, including energy, manufacturing, tourism, and education, enabling profound social benefits and industrial advancements.

More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - Red Hat Summit
Red Hat

Entrant Company

One Method / Narrative

Category

Experiential & Immersive - Corporate Event

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Max Tucci on GMA3 with DeMarco Morgan & Eva Pilgrim

Entrant Company

Wedge Salad LLC

Category

Branded Content - Food & Beverage

Country / Region

United States

Video
2024
MUSE Advertising Awards - Long Live Party
Bud Light

Entrant Company

Impossible Studios

Category

Video - Music

Country / Region

Canada

Video
2024
MUSE Advertising Awards - ZAGO Mold PU2
ZAGO Molds

Entrant Company

FRAGMENTAL

Category

Video - Art & Design

Country / Region

Slovakia