Miaoli Slow Fish-campaign film

Miaoli Impressions: A Mountain City with Slow Fish
Miaoli's coastline stretches 50 kilometers and includes 11 fishing ports. Yet, in 2019, Miaoli County's fish catch was just 749 tonnes, representing only 0.1% of Taiwan’s total catch. It is the coastal area with the lowest fish catch in Taiwan. Unlike Donggang’s Bluefin Tuna Festival, Chenggong’s Sailfish Festival, and Hualien’s Ocean Sunfish Festival, Miaoli does not have a prominent seafood reputation. Many wonder why Miaoli, with such minimal fish catches, promotes Slow Fish. The elements of the sea—fish, ports, coasts, seamen, coastal villages, seaside streets, and sea views—form the fabric of the Miaoli Slow Fish Coast. These elements define the five core aspects of the Miaoli Slow Fish Ocean: blue ocean protection, blue education for sustainable oceans, blue organizations dedicated to preserving local cuisine, traditional fishing methods reflecting fishermen’s wisdom, and blue tourism that highlights coastal charm. Life stories connected to the sea are shared by fishing industry workers and elders from the coastal area, who offer their personal and professional experiences. Their insights help deepen the public’s understanding of the Miaoli Slow Fish Coast and boost tourism in Miaoli's coastal region. The soundtrack complements the video, enhancing the atmosphere and guiding the audience through the film’s emotional highs and lows. The powerful beats of the war drums reflect the unyielding spirit of the fishermen’s decades-long struggles and honor local artisans who preserve and pass down their traditions. We invite you to experience the heartfelt essence of Miaoli.