MUSE Gold

2024

HONOR APP Store

Entrant Company

HONOR

Category

Mobile App - Consumer

Client's Name

Country / Region

China

With a consumer-centric design concept, the HONOR APP Store meets the needs of consumers for high-quality, efficient, and personalized services through innovative technology and optimized user experience, providing them with a comprehensive shopping experience from purchase decision to after-sales guarantee.
The APP innovatively introduces a "dual home page experience mode" - "selection mode" and "recommendation mode" - to offer customized services according to the positioning of user groups to suit the user's pursuit of quality and their requirements of efficiency. The selection mode adopts a scenario-based and immersive design, coupled with minimalist visual presentation and the highest level of interactivity, to give users a scenario-based shopping guide service and deliver a premium brand profile. The recommendation mode features intelligent interaction and a modular layout to offer an efficient and smooth shopping experience.
The APP's interface design highlights the perfect blend of quality and aesthetics. The dynamic background and large card in the selection mode and the modular layout in the recommendation mode, combined with large, HD, and clean product photos, better showcase the products and create a comfortable visual experience. Moreover, this design reduces the cognitive load with less information density, which enhances the interface's spatial layout, improves the viewing experience, and facilitates information access. At the same time, the brand label is optimized for a more immersive feel.
In addition, the HONOR APP Store utilizes real photos and live models to help users get a real experience of using the products, further shortening the distance between the product and the user and helping them make a final decision.

Credits

HONOR
He Jinqiu
HONOR
Lin Xin
HONOR
Li Chao
HONOR
Shi Xiaozhou
HONOR
Wu Yunfan
HONOR
Chen Miaoling
HONOR
Wu Jianlei
HONOR
Ou Caiyue
HONOR
Chen Jiancheng
HONOR
Wu Zongji
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