Roc Solid | Night for the Fight 2023

Overview:
Night for the Fight is a Roc Solid Foundation event that reoccurs every spring and raises money for the global fight against pediatric cancer. Since 2017, Roc Solid has partnered with us to create a featured video for the event, with the goal of communicating a story that moves the audience enough to change a child’s life. The 2023 event video challenged the production team to think outside of the box and create an immersive experience for the audience, forcing them to feel the power of the story with more than just their eyes and ears. Below you will find more information on the sensory additions to the event with photo and video examples.
Appealing to Different Senses:
The heart of our piece centers around what makes a moment in time so monumental. Do you remember your exact location when a traumatic national event occurred? Do you remember what you were doing when you received bad news about a loved one, or hearing the sounds around you when you had your first kiss?
We found that in situations of extreme importance, our senses are intensified, creating a mental imprint that can be recalled again and again in the presence of sensory triggers. What might seem like an ordinary few seconds in one’s life, can become permanently imprinted in our memory through sight, sound, smell, touch…
With this video, we curated a unique environment for our guests to experience the same smells, sounds, vibrations, and sights as the family throughout their diagnosis journey. The audience was immersed into the heightened feelings and emotions of those pivotal moments. This immersion allowed for the opportunity to relate, on a deeper level, to what it was like to experience the devastating and life-altering news of a pediatric cancer diagnosis.
This video, originally presented at the April 2023 Roc Solid Night For the Fight Gala, was attended by 500 guests and helped the foundation raise $459,000 in donations that evening.