2024
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The "Voices of JEDI in the USDA Forest Service'' short film serves as a powerful tool in promoting Justice, Equity, Diversity, and Inclusion within the USDA Forest Service and beyond. In 2023, Jpixx was brought on to do this project with Corazón Latino, a nonprofit that aims to foster natural resource stewardship. The film, along with several others in the series, encourages people to work towards creating a more inclusive and diverse workplace by showcasing a variety of voices and backgrounds, including youth and indigenous partners. “Voices of JEDI in the USDA Forest Service'' was nominated and won a 2024 Anthem Award, a recognition of organizations celebrating mission-driven work worldwide. The short film increased awareness and understanding of environmental justice and DEIA principles, prompting thousands of Forest Service employees to complete the Environmental Justice training program. Along with these advancements, “Voices of JEDI” spurred the integration of DEIA principles into Forest Service policies & practices while increasing employee engagement and motivation.
Credits
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Sunny Idea (HK) Limited, ZenithOptimedia
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
Hong Kong SAR
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NBCUniversal
Category
Branded Content - Retail
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United States
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Maryland State Ad Agency
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Branded Content - Public Service & Activism
Country / Region
United States
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NBCUniversal
Category
Branded Content - Social
Country / Region
United States